Writing case studies: sometimes more is more

Marketing writing is often about compression. How quickly and succinctly can we get our message across? But these speedy, smooth sentences can some times leave out the kind of detail that specialized audiences connect with. Case studies can provide the platform to expand on your offering and show how your solutions works in real world Read more about Writing case studies: sometimes more is more[…]

Ghostreaders wanted: taking ghost-services to the next level

These days, hiring a ghostwriter to write your book is hardly a matter of shame. In fact, it’s becoming a status symbol of sorts, a measure of having made it sufficiently to have some able-bodied writer do the job for you. One is either too busy to write one’s own book, or too smart, or Read more about Ghostreaders wanted: taking ghost-services to the next level[…]

The advent of the non-writer writer

In this era of blogging, every one is a writer. Which is another way of saying there are a lot of frustrated people out there. Not to mention, some pretty shabby content. Because if you don’t have strong skills and focus, the results aren’t going to be great. On the other hand, for blogging and Read more about The advent of the non-writer writer[…]

Books and boredom in Las Vegas

If art is about invention, why are so many artists inventing themselves into a corner, where they have few options to thrive and particularly to earn? I recently attended the Las Vegas Book Fair, a weirdly sinless event for that city. An MFA student from UNLV read a short piece to an audience of about four, Read more about Books and boredom in Las Vegas[…]

Copywriting 101: When to do it yourself, and when to hire a writer

When the web site has been waiting for months, the layout laid out, the backend all programmed, and you just can’t get around to writing the damn thing, you might want to hire a writer. When your book is still just an entity in your head, which is becoming incredibly cluttered with one brilliant notion Read more about Copywriting 101: When to do it yourself, and when to hire a writer[…]