Quote of the Day
Authors and lovers always suffer some infatuation, from which only absence can set them free.
~Samuel Johnson-
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- Tell or yell: tone and manner in marketing writing
- Writing case studies: sometimes more is more
- Messaging the impossible: People Unlimited dares to own its difference
- The benefits of being good: positioning social consciousness for bottom line impact
- Innovators: identify your audience, ignore everyone else
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Tag Archives: storytelling
Ghostreaders wanted: taking ghost-services to the next level
These days, hiring a ghostwriter to write your book is hardly a matter of shame. In fact, it’s becoming a status symbol of sorts, a measure of having made it sufficiently to have some able-bodied writer do the job for … Continue reading
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Tagged blogging, book writing, ghostwriting, storytelling, writer, writing
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Branding innovation: the toaster approach
A friend recently sat down to pick my brain about an idea he’s got for a new business. He’s in the fitness sector and he’s got a truly new perspective related to training, strength and injury prevention. He spent about … Continue reading
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Tagged branding, copywriting, marketing, marketing writing, storytelling
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Two stories within one: ghost writing that reveals both sides
Good book writing reveals that a story is never just about one thing. Ted Turner’s autobiography Call Me Ted tells a lot about Turner’s expansive business career. But the writing is personal enough to also convey the restlessness born out … Continue reading
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Tagged book writing, ghostwriting, marketing, marketing writing, storytelling, writing
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