Why clarity (in messaging) is beauty

There’s something beautiful that happens when brands and campaigns take the time and effort to strategically define, align and craft their message. You can feel it in the workplace. You can see it in the creative. You can measure in on your bottom line. It’s called clarity. Suddenly, you go from being busy with too Read more about Why clarity (in messaging) is beauty[…]

Ghostreaders wanted: taking ghost-services to the next level

These days, hiring a ghostwriter to write your book is hardly a matter of shame. In fact, it’s becoming a status symbol of sorts, a measure of having made it sufficiently to have some able-bodied writer do the job for you. One is either too busy to write one’s own book, or too smart, or Read more about Ghostreaders wanted: taking ghost-services to the next level[…]

Branding innovation: the toaster approach

A friend recently sat down to pick my brain about an idea he’s got for a new business. He’s in the fitness sector and he’s got a truly new perspective related to training, strength and injury prevention. He spent about an hour outlining his thinking, and I enjoyed listening to him. His analysis is original Read more about Branding innovation: the toaster approach[…]

Two stories within one: ghost writing that reveals both sides

Good book writing reveals that a story is never just about one thing. Ted Turner’s autobiography Call Me Ted tells a lot about Turner’s expansive business career. But the writing is personal enough to also convey the restlessness born out of aleniation from his hard-driving, alcoholic father. So while Amazon lists it as a business Read more about Two stories within one: ghost writing that reveals both sides[…]