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Authors and lovers always suffer some infatuation, from which only absence can set them free.
~Samuel Johnson-
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- Tell or yell: tone and manner in marketing writing
- Writing case studies: sometimes more is more
- Messaging the impossible: People Unlimited dares to own its difference
- The benefits of being good: positioning social consciousness for bottom line impact
- Innovators: identify your audience, ignore everyone else
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Tag Archives: ghostwriting
Ghostreaders wanted: taking ghost-services to the next level
These days, hiring a ghostwriter to write your book is hardly a matter of shame. In fact, it’s becoming a status symbol of sorts, a measure of having made it sufficiently to have some able-bodied writer do the job for … Continue reading
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Tagged blogging, book writing, ghostwriting, storytelling, writer, writing
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Two stories within one: ghost writing that reveals both sides
Good book writing reveals that a story is never just about one thing. Ted Turner’s autobiography Call Me Ted tells a lot about Turner’s expansive business career. But the writing is personal enough to also convey the restlessness born out … Continue reading
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Tagged book writing, ghostwriting, marketing, marketing writing, storytelling, writing
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Books and boredom in Las Vegas
If art is about invention, why are so many artists inventing themselves into a corner, where they have few options to thrive and particularly to earn? I recently attended the Las Vegas Book Fair, a weirdly sinless event for that … Continue reading
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Tagged author, book fair, book writing, copywriting, ghostwriting, grant writing, Las Vegas book fair, technical writing, writer, writing
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What do you call a writer . . .
What do you call a writer who fails to fill his own obligation to blog on a daily basis, as he so consistently advises his clients? The charitable answer is “busy”. I’m busy with ghostwriting and copywriting projects. Still, that … Continue reading





