The relevance to be heard
It's a noisy world out there, full of voices vying to be heard. For your message to get through, it must resonate with clarity and relevance. That means the right content, crafted for the right audience, tuned in to the right tone, delivered in the right way.
The strategy to stand out
At Relativity Writing, we're on mission to help you connect. We can assist you in developing your brand and campaign level messaging strategies as well as writing your content. We've got 20 years of experience working with Fortune 500 brands, innovative startups, and individuals with great stories to tell.
The creativity to shine
Don't let your message be muted by lack of strategic differentiation, authentic alignment and creative articulation. From script writing, web content, and campaigns, to books, feature stories and whatever other writing you might need, we've got the expertise and talent to make your story sing.
What we write
messaging strategy. web content. brochures. whitepapers. ad campaigns. video scripts. books. annual reports. feature articles
We are all about connection. We’d be happy to connect with you.
I’ve been reading the memoir of Ulysses S. Grant, who led the Union Army in the Civil War, and became the 18th President. It’s a wonderfully written book, with numerous insights into how the war was ultimately won. What is especially striking is how Grant shows that the outcomes of battles were often determined before Read more about Winning the battle to be heard: Ulysses S. Grant and your messaging strategy[…]
There’s something beautiful that happens when brands and campaigns take the time and effort to strategically define, align and craft their message. You can feel it in the workplace. You can see it in the creative. You can measure in on your bottom line. It’s called clarity. Suddenly, you go from being busy with too Read more about Why clarity (in messaging) is beauty[…]
The term branding is so overused it’s almost useless. People say branding when they mean logos, or a tagline, or a color scheme, or an elevator pitch, or reputation, or a cool product name, or just about anything else that has to do with public perception. So what is your brand, really? When all is Read more about Your brand message is energy. Or not.[…]
From a LinkedIn promotion I recently received: Dear Joe Today’s successful marketers aren’t just good at one thing … We must be able technologists, social media experts, and savvy number crunchers … Dear LinkedIn, I couldn’t disagree with you more. Trying to be good at all the disciplines required to excel in our Read more about It’s team time: Collaboration is the cure for marketing complexity[…]
Differentiation is key to any strong brand position. But what do you focus on when what you offer and why its awesome sounds a lot like what your competitors are saying? This is a regular occurrence today in mature markets, including professional services, where often everyone is doing the same thing, only some do it Read more about Get to the HOW of the matter: how your methodology can distinguish your brand[…]
We all want to be received and appreciated by someone who simply doesn’t. It could be a family member, an associate, someone from your past, or even your future. By struggling to be acknowledged specifically by those individuals who resist doing so, we waste energy and time, which we could be dedicating much more productively Read more about Love thy niche: why true outliers need to market for growth, not validation[…]
Strategic differentiation makes all your marketing communications more effective because they hit home, and more efficient because they don’t have to work as hard to stand out from the crowd. So how are you different? Answering this for the purposes of strategically positioning your brand is not as simple as it might sound. That is Read more about What’s the f*#@ing difference: four elements of strategic differentiation[…]
A major computer technology company was growing its presence in the field of online security. They had recently acquired a respected innovator in security and wanted to leverage its thought leadership through a sustained, content-driven digital lead nurturing campaign. Their need: They hired us to develop the messaging strategy for this campaign that would turn Read more about Raising the relevance of your content marketing: a case study[…]
Integrity Engineering (www.integrity-eds.com) already had the name, but they needed the strategic messaging to pay it off. And no, a dictionary-like definition of integrity wasn’t going to cut it. Definitions of this kind imply an ownership that simply doesn’t exist. Integrity Engineering is an excellent aerospace engineering firm, but nobody owns integrity, not even these Read more about How to own your excellence: messaging strategically for competitive advantage[…]
Most brands claiming to be leading a revolution probably aren’t. If they really were, they’d think twice about making the claim. For example, a real revolution in shaving might be, perhaps, some product that made your whiskers stop growing in the first place. The revolution you’re much more likely to hear about is really just Read more about How to brand a revolution[…]