Writing case studies: sometimes more is more

Marketing writing is often about compression. How quickly and succinctly can we get our message across? But these speedy, smooth sentences can some times leave out the kind of detail that specialized audiences connect with. Case studies can provide the platform to expand on your offering and show how your solutions works in real world Read more about Writing case studies: sometimes more is more[…]

The long shot: taking the time to stand out in word and deed

In writing, briefer is often better, but there’s only so much you can leave out, before, in fact, you’ve left out everything. Like the truth of your life story, for example. Or the guts and glory of a real competitive advantage you hold in the marketplace. Not everything worth saying can be collapsed into a Read more about The long shot: taking the time to stand out in word and deed[…]