Quote of the Day
Total abstinence is so excellent a thing that it cannot be carried to too great an extent. In my passion for it I even carry it so far as to totally abstain from total abstinence itself.
~Mark Twain-
Blog
- Tell or yell: tone and manner in marketing writing
- Writing case studies: sometimes more is more
- Messaging the impossible: People Unlimited dares to own its difference
- The benefits of being good: positioning social consciousness for bottom line impact
- Innovators: identify your audience, ignore everyone else
Blogroll
Tag Archives: tagline
Messaging the impossible: People Unlimited dares to own its difference
One of my clients, People Unlimited (www.peopleunlimitedinc.com), promotes an idea that most people consider impossible – physical immortality. Only a very very small minority of people feel that given the right conditions – open outlook, supportive people, healthy living – … Continue reading
Posted in Uncategorized
Tagged branding, People Unlimited, positioning, strategic messaging, tagline
2 Comments
The long shot: taking the time to stand out in word and deed
In writing, briefer is often better, but there’s only so much you can leave out, before, in fact, you’ve left out everything. Like the truth of your life story, for example. Or the guts and glory of a real competitive … Continue reading
Posted in Uncategorized
Tagged blog post, book writing, case study, life story, tagline, twit, writing
2 Comments
