Messaging the impossible: People Unlimited dares to own its difference

One of my clients, People Unlimited (www.peopleunlimitedinc.com), promotes an idea that most people consider impossible – physical immortality. Only a very very small minority of people feel that given the right conditions – open outlook, supportive people, healthy living – the body can continue without end. I happen to be one of them. As you Read more about Messaging the impossible: People Unlimited dares to own its difference[…]

The long shot: taking the time to stand out in word and deed

In writing, briefer is often better, but there’s only so much you can leave out, before, in fact, you’ve left out everything. Like the truth of your life story, for example. Or the guts and glory of a real competitive advantage you hold in the marketplace. Not everything worth saying can be collapsed into a Read more about The long shot: taking the time to stand out in word and deed[…]