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Day: March 14, 2025

Strategic differentiation and little sibling syndrome

Posted on March 14, 2025 by joebardin

I grew up with two brothers, three years and six years older than me. They were bigger than me, stronger than me, more knowledgeable, better at sports, everything. The only thing I could possibly do better than them was be myself. I think that’s part of the reason that I became a messaging strategist. Every[…]

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A story should have a beginning, a middle, and an end... but not necessarily in that order.
~Jean Luc Godard

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