The relevance to be heard
It's a noisy world out there, full of voices vying to be heard. For your message to get through, it must resonate with clarity and relevance. That means the right content, crafted for the right audience, tuned in to the right tone, delivered in the right way.
The strategy to stand out
At Relativity Writing, we're on mission to help you connect. We can assist you in developing your brand and campaign level messaging strategies as well as writing your content. We've got 20 years of experience working with Fortune 500 brands, innovative startups, and individuals with great stories to tell.
The creativity to shine
Don't let your message be muted by lack of strategic differentiation, authentic alignment and creative articulation. From script writing, web content, and campaigns, to books, feature stories and whatever other writing you might need, we've got the expertise and talent to make your story sing.
What we write
messaging strategy. web content. brochures. whitepapers. ad campaigns. video scripts. books. annual reports. feature articles
Clients
We've got 20 years of experience working with Fortune 500 brands, innovative startups, and individuals with great stories to tell.
portfolio
Have a look at our projects
WEB
The internet is the place to see and be seen. Those who are just passing trough will be suitably impressed by pretty pictures. But those who …
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Books
Are you an author, rather than a writer? We can help you transform your book concept into a well written reality. Our authors have …
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collateral
Hard copy collateral pieces are still alive and essential. That makes having an effective brochure writer at your disposal a critical …
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ads
Great ad writing makes you look twice and think three times. Some of our most valued agency partners don’t like us posting the super cool writing …
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First hand feedback
BLOG
Strategic Differentiation: Why your WHY isn’t enough
Unless your brand is helping to create a new industry sector, it’s tough to differentiate. There are typically five other brands offering something similar to what your company is offering. Even if your what is better and smarter, meaning what you do, it’s still often tough to stand out that way. So a lot of[…]
Familiarity can breed messaging obstacles
There’s an old joke that a lawyer who represents himself has a fool for a client. Why? Because you need perspective beyond yourself to meet legal challenges effectively. The same is often true of messaging. We think we know ourselves, our company, our brand best. That’s certainly true on one level—no one has more familiarity[…]
Differentiate to outshine big brother
Fortunately or unfortunately, I’m obsessed with differentiation, perhaps because I have two older brothers. They were automatically better at me at everything—school, sports, girls, everything. The only thing I could possibly be better at was being myself, and I have certainly gone all the way with that in my life. When it comes to messaging[…]
Exercise alternative appeal: 3 reasons why you shouldn’t copy big competitors
When it comes to messaging, small and mid-market companies find it tempting to mimic their large competitors. They assume the big brands have figured it out. And that they, as smaller competitors, can’t do better. Here’s why that’s not a good idea: Use your advantage—As a small or midmarket brand, your biggest advantage when it[…]
Making methodology the message differentiator
I was working on a messaging strategy some months back for a software platform seeking to differentiate itself in the marketplace. As in many industries, there was no clear cut win to be had in terms of functionality. Each of the competitors offered a comparable hodgepodge of capabilities. Further complicating matters was the fact that[…]
In the age of distraction messaging relevance is key
If you think you’re distracted, imagine how your audiences feel? They’re being hit by the same wall of news, noise, pings and rings as you are. Not to mention the stuff you’re conspiring to add to their already loaded inboxes right after the holiday. So what can you do to make your message connect through[…]
Cheap and proud: messaging strategy for being both good and affordable
A while back I was engaged to create a messaging strategy for a SaaS in the education space. Sales were flat and the brand, which had been one of the first to market, had been overtaken by newer competitors. Ownership wanted to update their messaging strategy to win in the current, more mature environment. Internal[…]
Messaging strategy that cuts through the complexity
Marketing is complicated. Because people are complicated. And delivering value to them is complicated. But your message can’t be. Because people have so much complexity going on that their heads will blow up if you add to it. It’s a cause and effect whirlpool you don’t want to get caught in. That’s why you need[…]
Mind the messaging gap: Why brands are more interesting in person than in their marketing materials
I can’t tell you how many brands I’ve encountered that spring to life when I’m sitting across from an able sales or marketing person telling me about them. But on their websites and in their other marketing materials they are DOA. Why is that? Why don’t brands more often capture that same spirit of relevance[…]
Why “Great Service” Is not a Winning Differentiator
It’s not easy to arrive at authentic strategic differentiation, which is what a good messaging strategy should provide. Many viable businesses, including startups, professional services companies and mid and large sized organizations struggle to correctly and strategically identify their uniqueness to their audiences. How is one engineering firm different from another operating in the same[…]