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Day: April 26, 2021

Making methodology the message differentiator

Posted on April 26, 2021April 27, 2021 by joebardin

I was working on a messaging strategy some months back for a software platform seeking to differentiate itself in the marketplace. As in many industries, there was no clear cut win to be had in terms of functionality. Each of the competitors offered a comparable hodgepodge of capabilities. Further complicating matters was the fact that[…]

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The difference between the right word and the almost right word is the difference between lightning and the lightning bug.
~Mark Twain

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