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Day: December 13, 2018

Mind the messaging gap: Why brands are more interesting in person than in their marketing materials

Posted on December 13, 2018December 13, 2018 by joebardin

I can’t tell you how many brands I’ve encountered that spring to life when I’m sitting across from an able sales or marketing person telling me about them. But on their websites and in their other marketing materials they are DOA. Why is that? Why don’t brands more often capture that same spirit of relevance[…]

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