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Day: April 18, 2012

Branding innovation: the toaster approach

Posted on April 18, 2012 by joebardin

A friend recently sat down to pick my brain about an idea he’s got for a new business. He’s in the fitness sector and he’s got a truly new perspective related to training, strength and injury prevention. He spent about an hour outlining his thinking, and I enjoyed listening to him. His analysis is original[…]

Tagged branding, copywriting, marketing, marketing writing, storytelling Leave a comment

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