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Day: January 2, 2012

Owning the edge: signaling difference when claims all sound the same

Posted on January 2, 2012January 3, 2012 by joebardin

I heard London Calling by the Clash playing on the Muzak in the frozen food aisle of Trader Joe’s recently. I quite enjoyed hearing it, but had to chuckle: If the Clash is playing on Muzak, where is the edge these days? It’s gotten so cool to be different, that everybody claims to be different, typically[…]

Tagged copywriting, marketing writing, writing

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