Love thy niche: why true outliers need to market for growth, not validation

We all want to be received and appreciated by someone who simply doesn’t. It could be a family member, an associate, someone from your past, or even your future. By struggling to be acknowledged specifically by those individuals who resist doing so, we waste energy and time, which we could be dedicating much more productively Read more about Love thy niche: why true outliers need to market for growth, not validation[…]

Writing into seashells

The Online Etymology Dictionary conjectures that the term niche, so relevant in all things marketing today, evolved  from nicchio, an Italian term for “seashell”. That’s illuminating, because  what is good copywriting or good writing in general if not the endeavor to draw audiences out of their shells, to buy what you’re selling or read what you’re writing. Read more about Writing into seashells[…]