How to own your excellence: messaging strategically for competitive advantage

Integrity Engineering (www.integrity-eds.com) already had the name, but they needed the strategic messaging to pay it off. And no, a dictionary-like definition of integrity wasn’t going to cut it. Definitions of this kind imply an ownership that simply doesn’t exist. Integrity Engineering is an excellent aerospace engineering firm, but nobody owns integrity, not even these Read more about How to own your excellence: messaging strategically for competitive advantage[…]

Step up, be strategic

It more difficult than ever for organizations to reflect on their messaging and define their strategy for what they are saying, why, and to whom. Unfortunately, most communications departments are maxed out on simply keeping up with the tactical needs of sales forces and senior executives. This leaves even the most able performers often too Read more about Step up, be strategic[…]

The benefits of being good: positioning social consciousness for bottom line impact

One of our clients has a serious branding challenge — they’re doing real good in the world. Almost every company has some charitable giving or community service component. But, ironically enough, when doing good is fundamental to your brand, it can actually raise questions regarding both intent and quality. We messaging strategists are always looking Read more about The benefits of being good: positioning social consciousness for bottom line impact[…]