Winning the battle to be heard: Ulysses S. Grant and your messaging strategy

I’ve been reading the memoir of Ulysses S. Grant, who led the Union Army in the Civil War, and became the 18th President. It’s a wonderfully written book, with numerous insights into how the war was ultimately won. What is especially striking is how Grant shows that the outcomes of battles were often determined before Read more about Winning the battle to be heard: Ulysses S. Grant and your messaging strategy[…]