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Day: October 28, 2016

Your brand message is energy. Or not.

Posted on October 28, 2016October 28, 2016 by joebardin

The term branding is so overused it’s almost useless. People say branding when they mean logos, or a tagline, or a color scheme, or an elevator pitch, or reputation, or a cool product name, or just about anything else that has to do with public perception. So what is your brand, really? When all is[…]

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