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Day: April 18, 2012

Branding innovation: the toaster approach

Posted on April 18, 2012 by joebardin

A friend recently sat down to pick my brain about an idea he’s got for a new business. He’s in the fitness sector and he’s got a truly new perspective related to training, strength and injury prevention. He spent about an hour outlining his thinking, and I enjoyed listening to him. His analysis is original[…]

Tagged branding, copywriting, marketing, marketing writing, storytelling Leave a comment

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The time to begin writing an article is when you have finished it to your satisfaction. By that time you begin to clearly and logically perceive what it is you really want to say.
~Mark Twain

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