Quote of the Day
Total abstinence is so excellent a thing that it cannot be carried to too great an extent. In my passion for it I even carry it so far as to totally abstain from total abstinence itself.
~Mark Twain-
Blog
- Tell or yell: tone and manner in marketing writing
- Writing case studies: sometimes more is more
- Messaging the impossible: People Unlimited dares to own its difference
- The benefits of being good: positioning social consciousness for bottom line impact
- Innovators: identify your audience, ignore everyone else
Blogroll
Category Archives: Uncategorized
Tell or yell: tone and manner in marketing writing
We have a client whose default mode for marketing writing is overstatement. He’s very successful, very bright and very LOUD. Sometimes it works – there’s a place to pound your chest and claim kingship over all you see. It can … Continue reading
Writing case studies: sometimes more is more
Marketing writing is often about compression. How quickly and succinctly can we get our message across? But these speedy, smooth sentences can some times leave out the kind of detail that specialized audiences connect with. Case studies can provide the … Continue reading
Messaging the impossible: People Unlimited dares to own its difference
One of my clients, People Unlimited (www.peopleunlimitedinc.com), promotes an idea that most people consider impossible – physical immortality. Only a very very small minority of people feel that given the right conditions – open outlook, supportive people, healthy living – … Continue reading
Posted in Uncategorized
Tagged branding, People Unlimited, positioning, strategic messaging, tagline
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The benefits of being good: positioning social consciousness for bottom line impact
One of our clients has a serious branding challenge — they’re doing real good in the world. Almost every company has some charitable giving or community service component. But, ironically enough, when doing good is fundamental to your brand, it … Continue reading
Innovators: identify your audience, ignore everyone else
Broad based appeal isn’t always the answer, especially for innovators. A marketing agency I’ve written for for several years started including me in their own positioning discussions to help with their messaging strategy. Their owner is a serial innovator. He … Continue reading
Ghostreaders wanted: taking ghost-services to the next level
These days, hiring a ghostwriter to write your book is hardly a matter of shame. In fact, it’s becoming a status symbol of sorts, a measure of having made it sufficiently to have some able-bodied writer do the job for … Continue reading
Posted in Uncategorized
Tagged blogging, book writing, ghostwriting, storytelling, writer, writing
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An open challenge to web developers: deal with the content conundrum
There is much that makes sense in online marketing. Brand strategy makes sense. User experience considerations make sense. SEO sensibility makes sense. Social media even makes sense, when done right. One thing that does NOT make sense is designing and … Continue reading
Posted in Uncategorized
Tagged brand strategy, content writing, online marketing, SEO, social media, writing
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The advent of the non-writer writer
In this era of blogging, every one is a writer. Which is another way of saying there are a lot of frustrated people out there. Not to mention, some pretty shabby content. Because if you don’t have strong skills and … Continue reading
Posted in Uncategorized
Tagged blogging, entrepreneur, marketing writing, social media, writer, writing
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Branding innovation: the toaster approach
A friend recently sat down to pick my brain about an idea he’s got for a new business. He’s in the fitness sector and he’s got a truly new perspective related to training, strength and injury prevention. He spent about … Continue reading
Posted in Uncategorized
Tagged branding, copywriting, marketing, marketing writing, storytelling
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