It’s not a headline. It’s not a tagline. It’s not a campaign. It’s the strategy for telling the story of your brand in the most advantageous way possible. This usually means creating clear differentiation within your industry, as well as high relevance to your audiences. Before you fill a web site with copy that may[…]

Problem ATM Universal Processors was already a leader in the ATM industry. They did so much in the way of operations, support, consulting, route purchasing and placement, that it wasn’t entirely clear what they did. Or how well they did it all. Also they served both large corporate clients and small mom-and-pops. These audiences have[…]