Relativity Writing and Strategy https://validator.w3.org/feed/docs/rss2.html About ATM UP: Cashing in on Superior Capabilities Messaging strategy Q&A: What is messaging strategy? Longboard Asset Management: Success through symbiosis Bradbury Construction: A new sheriff in town Strategic differentiation and little sibling syndrome Strategic Differentiation: Why your WHY isn’t enough Familiarity can breed messaging obstacles Differentiate to outshine big brother Exercise alternative appeal: 3 reasons why you shouldn’t copy big competitors Portfolio categories Making methodology the message differentiator Web projects In the age of distraction messaging relevance is key Cheap and proud: messaging strategy for being both good and affordable Messaging strategy that cuts through the complexity Mind the messaging gap: Why brands are more interesting in person than in their marketing materials Why “Great Service” Is not a Winning Differentiator Book projects Brand and Campaign Messaging Strategy Collateral projects The benefits of being good: positioning social consciousness for bottom line impact Web Home blog Feature Articles When is it time to hire a messaging strategist? Click Crap: Are your clicks ownable and defensible and how a messaging strategy can help Winning the battle to be heard: Ulysses S. Grant and your messaging strategy Clients Contact Ad projects Videos Why clarity (in messaging) is beauty Script projects Your brand message is energy. Or not. It’s team time: Collaboration is the cure for marketing complexity Get to the HOW of the matter: how your methodology can distinguish your brand Love thy niche: why true outliers need to market for growth, not validation What’s the f*#@ing difference: four elements of strategic differentiation Raising the relevance of your content marketing: a case study featured-project for home page top right How to own your excellence: messaging strategically for competitive advantage How to brand a revolution Step up, be strategic Online reputation: Andraya Carson deserves an awesome one Your brand needs a screenplay Professional Dis-position: How professionals consistently fail to position themselves effectively Tell or yell: tone and manner in marketing writing Writing case studies: sometimes more is more