Click Crap: Are your clicks ownable and defensible and how a messaging strategy can help

It’s nice that your digital marketing is getting clicks. But what’s really good is when they’re clicking for something that actually aligns with your strategic message. And what’s even more awesome is when that message is truly ownable and defensible – meaning it’s so authentic to who you are as an organization, so relevant to Read more about Click Crap: Are your clicks ownable and defensible and how a messaging strategy can help[…]