Professional Dis-position: How professionals consistently fail to position themselves effectively

Professionals are notoriously bad at brand marketing. Consider the case of chiropractors, who often buy their marketing materials from a prefab supplier of who “specializes” in their segment. It’s convenient no doubt, but hardly effective in differentiating yourself from competitors, who are, by the way, other chiropractors. But architects, lawyers and accountants may not be Read more about Professional Dis-position: How professionals consistently fail to position themselves effectively[…]