We have a client whose default mode for marketing writing is overstatement. He’s very successful, very bright and very LOUD. Sometimes it works – there’s a place to pound your chest and claim kingship over all you see. It can work in our favor too — he calls me the greatest writer on Planet Earth.[…]
Marketing writing is often about compression. How quickly and succinctly can we get our message across? But these speedy, smooth sentences can some times leave out the kind of detail that specialized audiences connect with. Case studies can provide the platform to expand on your offering and show how your solutions works in real world[…]
One of my clients, People Unlimited (www.peopleunlimitedinc.com), promotes an idea that most people consider impossible – physical immortality. Only a very very small minority of people feel that given the right conditions – open outlook, supportive people, healthy living – the body can continue without end. I happen to be one of them. As you[…]